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This is the second time that we are using music as a platform to connect with the people in Tamil Nadu. Gaurav Verma, Associate Director, Flavors Marketing, PepsiCo India said, “7UP is a well-loved brand in Tamil Nadu, and has led several refreshing campaigns to bring together the state’s youth through different mediums like cricket, dance and drama.
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We feel this will give rise to a new genre also encouraging other artists to come forth for the next season.” We are keen to start a Pop culture in South where we connect artists and fans directly and without the aid of a Movie. I am all set to get on the floor, I am sure my listeners will be surprised.”Īdding on Shridhar Subramaniam, President Sony Music, India & Middle East, who conceptualized the concept says, “The idea here is to give listeners a fresh sound created by the finest talent from the South. I am getting an opportunity to create themes to showcase musical and lyrical expression which is purely non-film. Imman, “7UP Madras Gig will change the way the South listens to music. Styled by Myntra with NAC Jewellers as the jewellery partner, the first look of the digital property launches on May 14th while the weekly episode releases on May 22nd 2018. ‘7UP Madras Gig’ will have artists explore and experiment with new themes and genres giving discerning listeners new and contemporary sounds by their favourite artists. Sony Music in collaboration with Knack Studios, aims to provide listeners with fresh new Tamil Pop music created by artists such as, Oorka, Sajith Sathya and Santhosh Dhayanidhi along with established artists like D. In its first season, this unique initiative will showcase musicians and sounds from the South of India. Global music giant, Sony Music who are constantly pushing music discovery and development of new talent, present listeners with ‘7UP Madras Gig’.